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Effective Advertising: Understanding When, How, And Why Advertising Works
Gerard J Tellis
ISBN: 978-81-782-9370-7
Rs.525
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Advertising Basics!: A Resource Guide For Beginners
J V Vilanilam and others
ISBN: 978-0-7619-9810-5
Rs.495
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9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands
Jagdeep Kapoor
ISBN: 978-81-321-0229-8
Rs.295
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Twenty Four Brand Mantras: Finding A Place In The Minds And Hearts Of Consumers
Jagdeep Kapoor
ISBN: 978-81-782-9943-3
Rs.295
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